Structural equation modelling of political marketing strategies adopted by political parties
نویسندگان
چکیده
منابع مشابه
Political Parties and Political Marketing ‘ Strategies ’
This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...
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A central claim of democratic theory is that democracy induces governments to be responsive to the preferences of the people. Political parties organize politics in every modern democracy, and some observers claim that parties are what induce democracies to be responsive. Yet, according to others, parties give voice to extremists and reduce the responsiveness of governments to the citizenry. Th...
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ژورنال
عنوان ژورنال: Journal of Management Research and Analysis
سال: 2020
ISSN: 2394-2762,2394-2770
DOI: 10.18231/2394-2770.2018.0050